The announcement got a very displeased reaction on the official forums.
-mostly because it came at the end of a 3 week-silence after an announcement that promised "open beta soon"
-but also because a lot of people consider a 3 months headstart for founders unacceptable
The deal itself was actually fair and brilliant at the same time, as you'd have gotten ~60$ worth of cash-shop currency anyway, get the fans to play that are so hyped that they won't mind if the game still has a few more bugs, all the while making it possible to have a stable start and step-wise increase in population in 3 months/waves, while also not having to deal with bots off the bat. They just screwed up very badly in marketing, ie misleading hype and poor communication.
But as a result of the uproar, they're revising the plan now. From the looks of the poll, it's going to be 20/30/50$-options for playing in a week or so (still with appropriate amount of TP and some added rewards like a free companion and skill reset potion), but the "early access" only lasting a month before the game goes completely F2P already.